“A Drop of Gold”, is a three-year campaign, funded by the EU that aims to promote European premium quality olive oil to the markets of Japan and China.

The main objective of the campaign is to raise the awareness regarding the quality of European agricultural products and the high standards in force for production and processing methods in the E.U. as well as to increase the competitiveness and consumption of E.U. olive oil by a Consortium of six Agricultural Cooperatives of protected designation of origin (PDO) Olive Oil Producers of the wider area of Sitia, located in eastern Crete.